編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-296-048 | Scott Paper Co. | Gilson, Stuart C.;Cott, Jeremy | Finance | Strategy Management( IBM ) |
2 | 9-316-013 | HNA Group: Global Excellence with Chinese Characteristics | Kirby, William C.;McFarlan, F. Warren;Eby, Joycelyn W. | General management | Strategy Management( IBM ) |
3 | 9-399-150 | GE''s Two-Decade Transformation: Jack Welch''s Leadership | Bartlett, Christopher A. | General management | Strategy Management( IBM ) |
4 | 9-916-415 | Global Wine War 2015: New World Versus Old | Bartlett, Christopher A.;McAra, Sarah | General management | Strategy Management( IBM ) |
5 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Strategy Management( IBM ) |
6 | 9-505-038 | Product Team Cialis: Getting Ready to Market | Ofek, Elie | Marketing | Strategy Management( IBM ) |
7 | 9-505-702 | Samsung Electronics Corp.: Eric Kim Interview, Video | Quelch, John A. | Marketing | Strategy Management( IBM ) |
8 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Strategy Management( IBM ) |
9 | XLS215 | Product Team Cialis: Getting Ready to Market, Spreadsheet | Ofek, Elie | Marketing | Strategy Management( IBM ) |
10 | 9-604-063 | Flextronics International, Ltd. | Huckman, Robert S.;Pisano, Gary P. | Operations management | Strategy Management( IBM ) |
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